Luxury Yacht

The Challenge

A Chinese-owned startup company, manufacturing a 53-foot motoryacht, wanted to establish their brand in the US but had a limited budget to do so. Since they had only one model manufactured in the segment they were targeting, broad-based marketing was too costly. Our client needed creative ways to support the sales efforts of getting prospective buyers on
board.

The Solution

Budgets did not allow attending major Florida boat shows, instead, MÉR used a lead database and produced small, intimate events to entice prospects. These events were held at high profile, elegant venues such as, private, waterfront homes and the renown Pier 66 Marina known for its Mega Yacht clientele. These were supported by a premium collateral plan featuring custom photography from an earlier MÉR produced photoshoot.