When Life Gives You Lemons…
Employing creative brand marketing
strategies amid trade show cancellations.
As uncertainty mounts and political sensitivity increases, the brand playing field–as it pertains to major trade cancellations–has changed dramatically. And, as anyone working in a show-dependent industry knows, that is no understatement. So, as author Elbert Hubbard said, ‘When life gives you lemons, make lemonade.”
Trade & Boat Show Brief
A Review of our upcoming Boat Show Season and ongoing Trade Show Industry
The Four Noble Truths…of Marketing.
Followers of Buddhism observe a central foundation: The Four Noble Truths.
Raising your brand’s luxury appeal.
Luxury, while one of those words that means different things to different people, is one of the most commonly used words among today’s marketers. Many brands claim it, but not always justifiably.
Keys to creating client/agency synergy.
As anyone in the world of branding agencies will tell you, finding a great client is
challenging. And I’m talking about something much deeper than the proverbial revenue
stream. A great client not only impacts the quality of the work developed, but also the
overall motivation of the agency team.