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Navigating a brand’s course

takes a crew that’s up to the challenge

The team at MÉR is an elite collection of knowledgeable, youthful talent and seasoned leadership. This blend is a proven, potent combination that provides our clients with cutting edge thinking and experienced, judicious guidance necessary to move your brand’s needle.

Paul Cherney – Managing Director

Paul Cherney founded MÉR Holdings in 2010 with a singular vision to help other businesses get to market. Paul’s intrigue with consumers and their behavior is at the center of MÉR’s mission. Prior to founding MÉR, Paul was charged with bringing a new brand of yachts to market. He led a cross-functional team and successfully built the business by relentlessly observing – and serving – consumer needs; resulting in the achievement of 5-year business objectives in the third year of operations. By 2006 the new brand achieved a global footprint and quickly grew to the #1 market share position in North America. Paul believes in open engagement with the marketplace thereby eliminating unnecessary barriers. He continues to employ a few simple business principals every day at MÉR International. These principles are based on internal drivers and tendencies while accommodating external, market forces with intuitiveness, ingenuity and agility.

Anne Cherney – Business Director

Anne has a long career in general management & entrepreneurship and is responsible for all accounting services and personnel management. The organization’s commitment to be a strategic partner with our clients is achieved through our people and the infrastructure responsible for bottom line development and productivity. Anne’s background in Human Resource Management has provided a strong foundation for the continued development and management of our most valuable asset – people. Anne has built and successfully implemented programs and policies that impact many areas of our company, including our clients. Anne is responsible for all of our client relationships and focuses on establishing value-added, ongoing, mutually profitable partnerships.

Lundyn Coffman – Marketing Program Manager

Lundyn graduated from East Tennessee State University with a bachelor’s degree in Media and Communication in 2023 and a master’s degree in Digital Marketing in 2024. As a Marketing Program Manager, she plays a key role in overseeing multiple aspects of MÉR’s programs, client relationships, business operations, and marketing initiatives. A former five-year collegiate athlete, Lundyn brings strong leadership, discipline, and teamwork to every project she manages. Her expertise includes developing social media strategies, implementing marketing campaigns, managing content, copywriting, content creation, trend research, analytics monitoring, and client-facing business management. This diverse skill set allows Lundyn to contribute across many areas of the business, supporting MÉR’s digital marketing efforts, client relationships, and program operations while helping clients achieve their goals.

Dan Prince – Operations Manager

Dan Prince is a results-driven Operations Manager with over 30 years of professional experience. His expertise lies in warehouse organization, planning, and procurement. Dan’s dedication to operational excellence and strong work ethic have been pivotal in his successful career. With a sharp focus on detail and a drive for efficiency, he consistently introduces innovative methods to enhance processes and boost productivity. His emphasis on operating efficiencies and inventory control has led to substantial savings establishing him as a respected leader in the field. Accuracy is paramount in his role, and he eagerly anticipates showcasing his skills to our clients. Dan believes that a blend of hard work and strategic planning is crucial for both business and personal advancement

Gray Parker – Materials Manager

Gray embarked on his professional journey as a Mechanics Apprentice in 2021 and swiftly rose to become the highest-earning technician in his field. Progressing further, he transitioned to the role of Heavy Machine Mechanic and obtained certifications in aerial equipment and TN state welding. Blending his technical expertise, commitment, and a love for the outdoors, Gray excels in his current position as Warehouse Materials Manager. At MÉR, he oversees the management of materials crucial for various client events, including exhibits, trade shows, dealer meetings, and more.

Sydney Cherney – Marketing Business Manager

Sydney graduated from East Tennessee State University in 2023 with a bachelor’s degree in Marketing and brings a strong background in client relations and strategic account management. Prior to joining the MÉR team, she spent three years as an Account Manager in the corporate branding industry, working closely with a diverse portfolio of clients while gaining valuable experience in campaign management, account development, forecasting, strategic planning, and building relationships. Her attention to detail has proven to help drive successful client partnerships and results-oriented solutions. As a four-year letterwoman in college athletics, Sydney has honed her leadership and teamwork skills, fostering a collaborative, results-oriented mindset. Sydney brings a wide range of experiences that will directly align with MÉR’s customer centric core values.

Craig Smith – Creative Design

Craig brings nearly 30 years of strategic and creative direction experience to the team at MÉR. He started his career as a copywriter and account executive, giving him a combination of strategic and creative thinking that is rare among creatives today. Craig’s category experience is quite varied including marine products, healthcare, homebuilding/development, retail, financial, automotive, hospitality, tourism, sports management, and many others. He has been involved in planning dozens of large-scale business meetings, trade and retail shows, and other branded events. Understanding how to dovetail these into a brand’s overall marketing efforts, he has successfully themed, written, and produced all aspects of them.

Eric Moss – Site Lead Manager

Eric has been an active partner serving on MÉR‘s board of advisors since 2018. He specializes in channel development strategies and sales & distribution. His more than 30 years of sales & distribution management has prepared him to successfully adopt varied distribution strategies to changing market conditions without disrupting your business. Distribution channels – direct to market, 2 tier and 3 tier – and product management are a common focal point for most businesses. Eric’s knowledge and experiences help guide our clients to optimize their channel and build long lasting, profitable partnerships.

Mike Hungerford – Site Lead

Mike is a veteran of the United States Navy whose service aboard the USS Nimitz gave him the opportunity to travel extensively around the world while developing the discipline, leadership, and attention to detail that continue to define his career today. Following his military service, Mike built a long and successful career in the marine industry, holding several management positions and overseeing fleet operations, maintenance programs, repairs, and logistics. As Site Lead, he brings exceptional organizational skills, meticulous attention to detail, and a strong commitment to reliability. Known for his outstanding time management and customer-first approach, Mike takes pride in ensuring operations run smoothly while delivering the highest level of service to every customer.

Brad Collins – Site Lead

Brad brings more than 30 years of leadership experience across a variety of organizations, where he has built a reputation for strategic thinking, strong relationships, and developing successful teams. He is passionate about helping others reach their full potential by creating opportunities for personal and professional growth. Brad also served as Treasurer on the Board of Directors for a nonprofit organization, reflecting his commitment to responsible leadership and community involvement. Outside of work, he enjoys spending time outdoors and is a proud father of two daughters.

Join the Team

MÉR is always on the hunt for quality people. They are what makes our business tick.

Our business moves very fast and things change quickly.
Contact us to upload your credentials and submit your interest.

Available Positions

  • Creative Associate/Project Manager
  • Account Executive/Project Manager
Submit Your Resume