Our client had tapped a need in the healthcare industry–wrangle all the tedious administrative processes of time keeping, scheduling and other daily details into one app that is easy for physicians to use, yet powerful enough to be of value to administration. They now needed to let the healthcare world know that they had the answer to managing these daily processes in its suite of apps.
MÉR keyed in on Quantogy’s logo for the visual solution. The logo icon–which was a stylized letter Q led to the tagline ‘The Q is the Answer’.
With this we linked a strong visual identity using the Q–taking some creative license by forming the letter from elements that illustrated the software’s benefits. The result was a series of memorable ads that are easy to recall within the generally staid healthcare space.